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The Persuasive Effects of Reading Others' Comments on a News Article

Authors
Lee, Mina
Issue Date
Dec-2015
Publisher
SPRINGER
Keywords
Online news article reading; Argument repetition; Attitude; Cognitive responses
Citation
CURRENT PSYCHOLOGY, v.34, no.4, pp 753 - 761
Pages
9
Journal Title
CURRENT PSYCHOLOGY
Volume
34
Number
4
Start Page
753
End Page
761
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/10168
DOI
10.1007/s12144-014-9287-5
ISSN
1046-1310
1936-4733
Abstract
This study investigated the impact of reading Internet news articles with comments and the effects of repeated arguments reflected in those comments on a reader's perception on issues. To test whether a reader's perception differs by argument types and levels of comment repetition, argument types (strong vs. weak) and repetition levels (none, low, medium, high) were manipulated. Variables for the analysis were agreements, attitude, and cognitive response to the issue in the news article. Statistical analysis of the mean differences between argument types revealed that reading the comments significantly affected a reader's cognitive response. Also statistical analysis of mean differences of repetition levels revealed that exposure to repeated arguments in comments yielded conditional effects on cognitive response.
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Lee, Mi Na
미디어학부(대학) (미디어학부)
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