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브랜드 네임과 브랜드 심벌의 일치성이 미치는 광고 효과 브랜드 관여도의 고, 저에 따른 차이를 중심으로The effect of advertising on the accordance of brand names brand symbols : Focusing on service products with high and low levels of involvement
- Other Titles
- The effect of advertising on the accordance of brand names brand symbols : Focusing on service products with high and low levels of involvement
- Issue Date
- Mar-2003
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.14, no.1, pp 117 - 147
- Pages
- 31
- Journal Title
- 광고학연구
- Volume
- 14
- Number
- 1
- Start Page
- 117
- End Page
- 147
- ISSN
- 1225-0554
- Files in This Item
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Collections - 사회과학대학 > 홍보광고학과 > 1. Journal Articles
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