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中國男性消費者의 衣類商品類型에 따른 購買行動에 影響을 미치는 要因硏究Factors to Influence on Buying Behavior of Chinese Male Consumers regarding to Apparel Types
- Other Titles
- Factors to Influence on Buying Behavior of Chinese Male Consumers regarding to Apparel Types
- Issue Date
- Aug-2002
- Publisher
- 한국패션비즈니스학회
- Keywords
- buying behavior(구매행동); Chinese male consumers(중국남성소비자); evaluationfactors(평가요인)Journal of Fashion BusinessVol. 6; No. 4. pp.141~150(2002)이러한 경향은 우리나라의 많은 기업들에게 관심의대상이 되어 중국 시장에 진출하려는 기업들이 늘어가고 있으며1980년대부터 지금까지 지속적으로 이루어 지고 있는 우리나라의 중국 시장 진출은 1992년한.
- Citation
- 패션 비즈니스, v.6, no.4, pp 141 - 150
- Pages
- 10
- Journal Title
- 패션 비즈니스
- Volume
- 6
- Number
- 4
- Start Page
- 141
- End Page
- 150
- ISSN
- 1229-3350
2288-1867
- Abstract
- The purpose of this study was to investigate factors to influence on buying behavior of Chinese maleconsumers in regards to apparel types. Furthermore, this study provided fundamental data for marketingstrategy in export apparel business to China from domestic apparel business.Returned 863 questionnaires from Chinese male consumers analyzed by factor analysis, andmultidimensional scaling with SPSS10.0.The result of this study were as follows:Chinese male consumers bought formal wear with evaluating two groups of factors; one for functional(fitness, A/S, durability, and management), the other for external (brand, and trend). They bought casualwear with evaluating three groups of factors; functional/useful (price, A/S, and durability), aesthetic(color, and design), and external (brand and trend). Also they bought sports wear with evaluating threegroups of factors; functional/useful(price, A/S, durability, and fabric), aesthetic(design and color), andexternal(brand and coordination).
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