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프로농구 관람자의 타이틀 스폰서 인지도, 기업이미지가 구매의도에 미치는 영향The Effect of Korean Professional Basketball Spectators’ Title Sponsor Awareness and Corporate Image on Purchase Intention
- Other Titles
- The Effect of Korean Professional Basketball Spectators’ Title Sponsor Awareness and Corporate Image on Purchase Intention
- Issue Date
- Apr-2014
- Publisher
- 한국체육과학회
- Citation
- 한국체육과학회지, v.23, no.2, pp 589 - 600
- Pages
- 12
- Journal Title
- 한국체육과학회지
- Volume
- 23
- Number
- 2
- Start Page
- 589
- End Page
- 600
- ISSN
- 1226-0258
- Files in This Item
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Collections - 이과대학 > 체육교육과 > 1. Journal Articles
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