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준오헤어의 도전과 성장The Challenge and Growth of JUNO HAIR
- Other Titles
- The Challenge and Growth of JUNO HAIR
- Issue Date
- Nov-2014
- Publisher
- 한국서비스경영학회
- Keywords
- Beauty Salon; Entrepreneurship; Company-Operated Stores
- Citation
- 서비스경영학회지, v.15, no.4, pp 191 - 210
- Pages
- 20
- Journal Title
- 서비스경영학회지
- Volume
- 15
- Number
- 4
- Start Page
- 191
- End Page
- 210
- ISSN
- 1598-1150
- Abstract
- JUNO HAIR started as one small beauty salon in 1981 and grew a beauty company consist of 98 stores directly managed by headquarter. Key success factors of JUNO HAIR were entrepreneurship of founder, systematic education programs, company-operated stores, and professional managers. As a result, JUNO HAIR has achieved steady growth of annual sales and number of stores where hired more than 2,500 employees. Considering foreign market entry strategy, however, JUNO HAIR faced some difficulties related with company-owned system. Therefore, founder Kang's next challenge was how to successfully transfer JUNO HAIR's core systems to target foreign markets.
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Collections - 전문대학원 > 경영전문대학원 > 1. Journal Articles
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