복합형 브랜드 뮤지엄의 공공공간 구성 특성 연구A Study on the Spatial Organization Characteristics of Public Space within Multi-use type Brand Museums
- Other Titles
- A Study on the Spatial Organization Characteristics of Public Space within Multi-use type Brand Museums
- Authors
- 김지예; 서수경; 이민
- Issue Date
- Nov-2014
- Publisher
- 한국문화공간건축학회
- Keywords
- Multi-use type Brand Museum; Public Space; Characteristics of Spatial Organization; 복합형 브랜드 뮤지엄; 공공공간; 공간구성 특성
- Citation
- 한국문화공간건축학회논문집, no.48, pp 3 - 14
- Pages
- 12
- Journal Title
- 한국문화공간건축학회논문집
- Number
- 48
- Start Page
- 3
- End Page
- 14
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/11072
- ISSN
- 1738-818X
- Abstract
- Companies in various industries have served to enhance brand image and value through diverse marketing strategies. However, as enterprises have encountered limitations of growth, a new method of convergence with museums are taking place. A new genre named 'Multi-use type Brand Museum' has now emerged in the modern era, where companies (images) operate various cultural-arts programs to induce and attract the interest and participation of visitors. In order for these complex spaces to become vitalized, a spacial capacity that provides diverse response to multiple activities along with unique experience is required. Public space serves as a organic place for encompassing various programs, becoming the center for creating new value and action in the new genre of multi-use type brand museum. Therefore, the following public space features is suggested for vitalization of the functions and roles of new multi-use type brand museums. First, a connected public space is composed of visual devices, environments for inducing line of movement, and construction structures and formative features. Second, a symbolic public space is composed of visual performance, experience environments for visitors that serve to put meaning in materialistic expressions, natural environments, construction art and image making. Third, a variable public space is composed of outdoor green space utilization, multiple space (inner, outer) composition for handling various lifestyles of the public, open space program harmony, and pre-installed objet for providing a twist. This research is significant in integrating features and analyzing elements of ‘public space’ which can provide experience and active response to diverse activities of visitors in order to vitalize ‘multi-use type brand museum’.
- Files in This Item
-
Go to Link
- Appears in
Collections - 미술대학 > 환경디자인과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.