의료공간에서의 사용자 경험 서비스 디자인 프로세스 사례분석

Abstract

This study is a case analysis study conducted to identify, analyze, and understand the user experience in the medical space and to confirm the effectiveness of the service design process of design completion through user participation. In this study, the service design process was conducted in four processes: service safari, persona, survey/interactive interview, and co-creation workshop. The behavioral factors of users recorded and analyzed with cameras through service safaris have been useful for objectifying problems, and characterization through virtual characters representing user groups through persona represents characteristics of each user group. In-depth user analysis was made possible through questionnaires and contextual interviews. Lastly, through the co-creation workshop process, various users' problems and intentions were identified, and an opportunity to consider the project from the group's perspective rather than from the individual's perspective was created. The above service design process was able to identify, understand, and analyze the behaviors and needs of various users in the medical space, and through this active participation of various users, it is possible to improve satisfaction with the results of design improvement.