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식품 관련 앱(APP) 서비스 품질 속성이 서비스 이용자의 지각된 가치와 구매 후 행동의도에 미치는 영향Effect of Application Service Quality Attributes on Perceived Value and Post-Purchase Behavior Intentions

Other Titles
Effect of Application Service Quality Attributes on Perceived Value and Post-Purchase Behavior Intentions
Authors
김세미박상현주나미
Issue Date
Aug-2020
Publisher
대한영양사협회
Keywords
application service quality; perceived value; post-purchase behavior intentions
Citation
대한영양사협회 학술지, v.26, no.3, pp.208 - 220
Journal Title
대한영양사협회 학술지
Volume
26
Number
3
Start Page
208
End Page
220
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/1290
DOI
10.14373/JKDA.2020.26.3.208
ISSN
1225-9861
Abstract
In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of “FOODTECH” linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive(+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.
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Joo, Na Mi
생활과학대학 (식품영양학과)
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