상업스포츠센터 지도자 리더십 유형이 선호도 및 재이용에 미치는 영향

Abstract

The purpose of this study was to analyze how the leadership type of leaders working at commercial sports centers affects leader preferences and reutilization. To attain the purpose, questionnaire surveys were conducted for 395 members in three commercial sports centers located in Gyeonggi Province. Results of the survey were as follows: First, among the leaders working at the commercial sports centers, charisma and intellectual stimulation which are factors of the transforming leadership and management by exception which is a factor of the transactional leadership appeared to significantly affect when preferring a leader. Second, charisma and intellectual stimulation among factors of the transforming leadership and management by exception among those of the transactional leadership showed significant influence upon the reutilization. Third, the preferences of members for leader appeared to exert significant influence upon the reutilization. In conclusion, members of the commercial sports centers were affected by the leadership type of their leaders which would bring forth a favorable feeling or vice versa. Since such preference upon leaders is an important factor in subscribing the sports center once again, its importance shall not be underestimated. Thus, to get competitive advantages in fierce competitions, a manager of a commercial sports center should take much interest in leaders and provide appropriate leadership programs and workshops with leaders who have made close relationships with members. On the other hand, as a leader is obliged to provide high quality physical training programs and services to his/her members, he/she has to develop and demonstrate his/her leadership competence including charisma, intellectual stimulation, and management by exception to be a leader preferred by members.