TV프로그램에 따른 放送人의 이미지 메이킹에 影響을 미치는 要因 －TV扮裝, 헤어, 衣裳을 中心으로－

Abstract

The purpose of this study is to examine possible factors affecting the image making of telecaster in TV program on the basis of makeup, hair styling and costume, so that it could provide basic materials for broadcast staffs in broadcast fine arts, and help them to produce ideal broadcast programs. The findings of this study can be outlined as follows: First, according to the analysis on possible associations between makeup and telecaster’s image making, makeup coordinators thought that depending on program, broadcast makeup is different from common makeup in the aspect of technique and style, and valued face type, eyebrow and eye shape in the aspect of face profile as a makeup factor. Second, according to analysis on possible relations between hair styling and telecaster’s image making, it was found that some hair styling factors were considered critical(e.g. face type, hair length, hair color and hair wave). Third, according to analysis on possible associations between costume and telecaster’s image making, it was found that face type, stature, weight, costume color and style were considered important in terms of costume factors. Fourth, according to analysis on telecaster’s awareness about the importance of makeup, hair styling and costume, it was found that telecasters valued all the 3 factors, independent of program type. Fifth, in view of telecaster’s images depending on program, the analysis on telecaster’s images broadcast staffs pursue showed that most ideal anchor images included reliability, intellect, approachability, sophistication, faithfulness, warm-heartedness, confidence and high culture.