네일관리에 대한 인식 및 네일서비스 만족도에 관한 연구Wareness of Nail Care and Satisfaction Level with Quality of Nail-Shop Services
- Other Titles
- Wareness of Nail Care and Satisfaction Level with Quality of Nail-Shop Services
- Authors
- 김경희; 김주덕
- Issue Date
- Mar-2008
- Publisher
- 한국패션뷰티학회
- Citation
- 한국패션뷰티학회지, v.6, no.1, pp 1 - 13
- Pages
- 13
- Journal Title
- 한국패션뷰티학회지
- Volume
- 6
- Number
- 1
- Start Page
- 1
- End Page
- 13
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/14308
- ISSN
- 1738-0480
- Abstract
- Beauty Art typically has been viewed as the best way to represent women's beauty. Specifically, nail art is a mean for the new generation to unveil their individuality. Nail-shop customers usually feel refreshed, and that emotional change gives them aesthetic and emotional satisfaction. The popularization of nail art and the growth of nail-art market arises the people's concern to the necessity of marketing strategy as part of the beauty industry, as well as the importance of service quality and customer satisfaction. The purpose of this study is to examine women's changing view of nail care and relevant consumption behavior. Also to analyze the voice of customers about the quality of services provided by nail shops, and to have the right understanding of the industry and as well as to determine some of the right directions for marketing.
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