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Perceptions of large Korean corporations from a social cognition perspective

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dc.contributor.authorSuh, YongGu-
dc.contributor.authorDavies, Gary-
dc.contributor.authorBurnasheva, Regina-
dc.date.accessioned2022-04-19T08:39:12Z-
dc.date.available2022-04-19T08:39:12Z-
dc.date.created2021-12-10-
dc.date.issued2022-10-
dc.identifier.issn1360-2381-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/145848-
dc.description.abstractLarge corporations can be important symbols in the lives of Korean consumers, but little is known about the way their corporate imagery might be seen by the public. The imagery of 10 such companies was found to be described by and grouped around three theorized image dimensions: warmth, competence, and status. The same dimensions predicted satisfaction and brand-person congruence. We tested competing theories of whether status associations are independent of competence evaluations or are their antecedents. Our data supported the former view. We also tested the theory that warmth evaluations best predict satisfaction and brand-person congruence and found only qualified support.-
dc.language영어-
dc.language.isoen-
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD-
dc.titlePerceptions of large Korean corporations from a social cognition perspective-
dc.typeArticle-
dc.contributor.affiliatedAuthorSuh, YongGu-
dc.identifier.doi10.1080/13602381.2021.1988347-
dc.identifier.scopusid2-s2.0-85117198067-
dc.identifier.wosid000707600900001-
dc.identifier.bibliographicCitationASIA PACIFIC BUSINESS REVIEW-
dc.relation.isPartOfASIA PACIFIC BUSINESS REVIEW-
dc.citation.titleASIA PACIFIC BUSINESS REVIEW-
dc.type.rimsART-
dc.type.docTypeArticle; Early Access-
dc.description.journalClass1-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaBusiness & Economics-
dc.relation.journalWebOfScienceCategoryBusiness-
dc.relation.journalWebOfScienceCategoryManagement-
dc.subject.keywordPlusUNIVERSAL DIMENSIONS-
dc.subject.keywordPlusSTEREOTYPE CONTENT-
dc.subject.keywordPlusBRAND PERSONALITY-
dc.subject.keywordPlusFAMILY FIRMS-
dc.subject.keywordPlusSELF-CONCEPT-
dc.subject.keywordPlusWARMTH-
dc.subject.keywordPlusCOMPETENCE-
dc.subject.keywordPlusCONGRUENCE-
dc.subject.keywordPlusCONSUMERS-
dc.subject.keywordPlusSTORE-
dc.subject.keywordAuthorCorporate image-
dc.subject.keywordAuthorlarge corporations-
dc.subject.keywordAuthorsocial cognition theory-
dc.subject.keywordAuthorSouth Korea-
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