코로나19로 인한 심리적 요인이 외식소비에 미치는 영향: 자제력, 지루함, 코로나19 위험 지각도를 중심으로

Abstract

The COVID-19 pandemic represents a global crisis affecting nearly all countries and every aspect of human life. The purpose of this study is to investigate the effects of psychological factors against the COVID-19 pandemic on consumers’ dining out behaviors. In total, 683 cases were surveyed and analysed using structural equation modeling. The conclusions of this research is that dine out consumers with high levels of self-control showed a tendency to experience low levels of boredom, indicating a reverse correlation between the two psychological factors. That is, to the contrary, those with low levels of self-control displayed high levels of boredom. This also leads to the conclusion that those with higher levels of self-control, their perception under the COVID-19 Own Risk Appraisal Scale was lower. The results showed that high levels of boredom was linked to a lower positive intention to dine-out during the COVID-19.