포스트 코로나시대 커피전문점의 익스피리언스케이프가 소비자의 감정과 취식의도에 미치는영향: Z세대의 조절효과Coffee Shops Experiencescape in the COVID-19 Pandemic: Focused on the Moderating Effect of Generations
- Other Titles
- Coffee Shops Experiencescape in the COVID-19 Pandemic: Focused on the Moderating Effect of Generations
- Authors
- 유은정; 김동희
- Issue Date
- Dec-2021
- Publisher
- (사)한국관광레저학회
- Keywords
- 코로나팬데믹; 익스피리언스케이프; 커피전문점; 소비자 감정; 취식의도; Covid-19; Experiencescape; Coffee Shops; Emotion; Dine-in Intention
- Citation
- 관광레저연구, v.33, no.12, pp 343 - 364
- Pages
- 22
- Journal Title
- 관광레저연구
- Volume
- 33
- Number
- 12
- Start Page
- 343
- End Page
- 364
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/145981
- DOI
- 10.31336/JTLR.2021.12.33.12.343
- ISSN
- 1229-0424
- Abstract
- The purpose of this study is to suggest the holistic model conceptualizing the coffee shop dining experiencesacpe in the midst of COVID-19 pandemic. Based on the Stimulus-Organism-Response (S-O-R) framework, the study explores the effects of sensory, functional and social stimuli dimensions of coffee shop dining experiencescape on consumers’ emotion and dining intention under the influence of the COVID-19 pandemic. Moreover, this research examined the moderating effects of generations between generation z and senior.
In total, 683 cases were surveyed and analyzed using structural equation modeling. The results supported that sensory (cleanness), functional(spatial layout, quarantine management), and social (crowdedness) stimuli dimensions are statistically significant on the positive emotional responses. Accordingly, the more positive emotional response of consumers are the more likely to dine-in intention during the COVID-19. The result also found moderating effect of generations between the relationship in the model
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