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국내 여성의 애슬레저 웨어 제품구매추구 및 착용실태 조사 - 20~50대 여성을 중심으로 -A Study on Purchasing and Wearing Status of Korean Women’s Athleisure Wear Products - Focusing on Women in Their 20s to 50s -

Other Titles
A Study on Purchasing and Wearing Status of Korean Women’s Athleisure Wear Products - Focusing on Women in Their 20s to 50s -
Authors
이종규임호선
Issue Date
Jun-2021
Publisher
한국의류산업학회
Keywords
애슬레저웨어; 착용실태; 청년층여성; 중년층여성; 선호도; athleisure wear; wearing status; young woman; middle-agedwoman; preference
Citation
한국의류산업학회지, v.23, no.3, pp 370 - 379
Pages
10
Journal Title
한국의류산업학회지
Volume
23
Number
3
Start Page
370
End Page
379
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/146170
DOI
10.5805/SFTI.2021.23.3.370
ISSN
1229-2060
2287-5743
Abstract
This study investigated the wearing status and design preferences regarding athleisure wear, focusing on young women in their 20s and 30s and middle-aged women in their 40s and 50s participating in yoga and fitness activities. A total of 332 valid samples were used for the survey by setting the same number of samples for each age group. The results showed that young women in their 20s and 30s exhibited weight control, and middle-aged women in their 40s and 50s maintained their health in relation to exercise. Athleisure wear brands were found to prefer foreign brands over domestic brands. When purchasing athleisure wear, the foremost considerations were material functionality, fit according to body shape, and reasonable prices. The preferred athleisure wear leggings design showed that both middle-aged women and young women preferred nine-piece leggings. Women in their 20s to 50s were found to purchase and acquire information on athleisure wear online. Hence, the pattern of life is rapidly transitioning from offline to online, and the market structure of athleisure wear is gradually transitioning toward an omni-channel society with a distribution market structure that com- bines information technology(IT) and mobile technologies. Therefore, It is required to develop athleisure wear of various functional products that meet the trends according to the global market environment and consumer class.
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