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MZ세대의 소비자책임인식, 소비자교육이 지속가능소비에 미치는 영향: 기업책임행동의 매개효과를 중심으로

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dc.contributor.author김미예-
dc.contributor.author옥경영-
dc.date.accessioned2022-04-19T09:04:22Z-
dc.date.available2022-04-19T09:04:22Z-
dc.date.issued2021-09-
dc.identifier.issn1738-9194-
dc.identifier.issn2508-7991-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/146383-
dc.description.abstract본 연구는 MZ세대들이 추구하는 가치 중 크게 환경, 윤리 등을 강조하는 지속가능소비에 중점을 두고 이들의 소비자책임인식, 소비자교육이 지속가능소비에 미치는 영향을 살펴보고자 한다. 특히 소비자책임인식, 소비자교육이 지속가능소비에 미치는 영향과의 관계에서 기업책임행동의 매개효과를 살펴보고자 한다. 본 연구는 한국소비자원 2019 한국 소비생활지표 자료 중 MZ세대에 해당하는 2588명을 대상으로 분석을 진행했다. 분석방법은 SPSS 25.0과 SPSS Process를 활용하여 기초분석 뿐 아니라 집단간 차이분석, 분산분석, 위계적 회귀분석, 매개분석을 실시하였다. 연구 결과 MZ세대들의 지속가능소비에 소비자책임인식, 소비자교육, 기업책임행동이 모두 유의하게 영향을 미치는 것으로 나타났다. 지속가능소비에 영향을 미치는 정도는 소비자책임인식이 가장 크게 영향을 미치고 있었으며 기업책임행동, 소비자교육의 순으로 나타났다. 기업책임행동의 매개 분석을 실시한 결과 소비자책임인식과 지속가능소비와의 관계와 소비자교육과 지속가능소비와의 관계 모두에서 기업책임행동이 부분적으로 매개역할을 하고 있는 것으로 나타났다. 즉, MZ세대는 사회 구성원으로서 자신들의 소비자책임인식, 교육 뿐 아니라 기업이 사회구성원으로서 가져야 할 기업책임행동을 중요시 여기고 있는 것을 확인했다.-
dc.description.abstractAs the MZ generation are becoming key segments not only in consumption but also in the corporate world, much attention has been drawn to the values important to the MZ generation. This study examines the impact of the MZ generation’s consumer responsibility cognition and consumer education on sustainable consumption behavior and considers the mediating effect of corporate social responsibility in this relationship. The study analyzed 2,588 MZ generation subjects in the 2019 Consumption Life Indicators in Korea. The data was analyzed with SPSS 25.0 and SPSS Process, and basic analysis as well as group difference analysis, variance analysis, hierarchical regression analysis, and mediating effect analysis were conducted. The study found that the MZ generation’s social responsibility cognition and consumer education have a positive influence on sustainable consumption behavior, and corporate social responsibility was observed to play a mediating role in this relationship. This study evidences the responsible consumer behavior of the MZ generation and strengthens the position that corporate social responsibility is required for positive impact on sustainable consumption behavior. As a result of the study, it was found that consumer responsibility, consumer education, and corporate responsibility behavior had a significant effect on the sustainable consumption of the MZ generation. Consumer responsibility had the most critical influence on the degree to which sustainable consumption was affected, followed by corporate responsibility behavior and consumer education. As a result of conducting a mediating analysis of corporate responsibility behavior, it was found that it partially played a mediating role in the relationship between consumer responsibility and sustainable consumption and consumer education and sustainable consumption.-
dc.format.extent20-
dc.language한국어-
dc.language.isoKOR-
dc.publisher한국소비자정책교육학회-
dc.titleMZ세대의 소비자책임인식, 소비자교육이 지속가능소비에 미치는 영향: 기업책임행동의 매개효과를 중심으로-
dc.title.alternativeA Study on the Mediated Effect of Corporate Responsibility Behavior in Sustainable Consumption of MZ Generation-
dc.typeArticle-
dc.publisher.location대한민국-
dc.identifier.doi10.15790/cope.2021.17.3.063-
dc.identifier.bibliographicCitation소비자정책교육연구, v.17, no.3, pp 63 - 82-
dc.citation.title소비자정책교육연구-
dc.citation.volume17-
dc.citation.number3-
dc.citation.startPage63-
dc.citation.endPage82-
dc.identifier.kciidART002756830-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClasskci-
dc.subject.keywordAuthorMZ세대-
dc.subject.keywordAuthor소비자책임인식-
dc.subject.keywordAuthor소비자교육-
dc.subject.keywordAuthor기업책임행동-
dc.subject.keywordAuthor지속가능소비-
dc.subject.keywordAuthorMZ Generation-
dc.subject.keywordAuthorConsumer responsibility-
dc.subject.keywordAuthorConsumer education-
dc.subject.keywordAuthorCorporate responsibility-
dc.subject.keywordAuthorSustainable consumption-
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