Developing User Interface Design Strategy to Improve Media Credibility of Mobile Portal News

Abstract

According to various media phenomena appearing in Internet environment, portal news is becoming one of the most influential media in Korea. However, the media credibility of portal news is not very high compared to that of broadcast media or newspapers. Therefore, the focus of this study is to elicit insights for establishing strategies for improving the media credibility of portal news by relating the credibility of various news media and features of user groups. First, media credibility is identified through a factor analysis and user segments are obtained by a cluster analysis. Then, user interface design strategies of mobile portal news are provided according to characteristics of each group. The findings can contribute to classifying user groups by factor-specific media credibility and to suggesting design strategies for mobile portal news, depending on the features of user groups for improving media credibility.