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The loyalty process of residents and tourists in the festival context

Authors
Chang, SeoheeGibson, HeatherSisson, Lisa
Issue Date
Jan-2014
Publisher
ROUTLEDGE JOURNALS
Citation
CURRENT ISSUES IN TOURISM, v.17, no.9, pp 783 - 799
Pages
17
Journal Title
CURRENT ISSUES IN TOURISM
Volume
17
Number
9
Start Page
783
End Page
799
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/147379
DOI
10.1080/13683500.2013.768214
ISSN
1368-3500
1747-7603
Abstract
Few attempts have been made to find out if the loyalty process for residents and tourists in the context of cultural festivals is the same. This study investigated the influence of involvement on satisfaction as factors contributing to the likelihood of returning to an annual festival for residents and tourists. A sample of 412 attendees of a cultural and historic festival in the Midwest region of the USA was surveyed. The results showed that both residents and tourists who were more involved with the festival had higher satisfaction levels. However, only residents who were highly satisfied with the festival were more likely to attend again, whereas tourists' satisfaction level did not significantly influence their likelihood of returning. For tourists, it is likely that their quest for novelty is influential in shaping their future intentions. Implications of this result for the sustainability of cultural festivals are discussed.
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문과대학 > 문화관광외식학부 > 1. Journal Articles

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Chang, Seo Hee
문과대학 (문화관광외식학부)
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