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온라인 의류구매 시 가상착의 시뮬레이션 활용 및 선호도 분석Analysis of Utilization of Virtual Try on Simulation and Consumers’ Preference in Apparel Online Shopping

Other Titles
Analysis of Utilization of Virtual Try on Simulation and Consumers’ Preference in Apparel Online Shopping
Authors
임호선
Issue Date
Feb-2012
Publisher
한국의류산업학회
Citation
한국의류산업학회지, v.14, no.1, pp.83 - 89
Journal Title
한국의류산업학회지
Volume
14
Number
1
Start Page
83
End Page
89
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/147650
DOI
10.5805/KSCI.2012.14.1.083
ISSN
1229-2060
Abstract
Recent rapid development of computer, information communication and Web service technologies is exerting considerable effects on all industrial areas. As such digital technologies are also introduced to the clothing and fashion industry and create ‘virtual garment environment’ consisting of 3D virtual bodies, virtual garments and virtual try-on systems,consumers are now able to try virtual garments on their virtual body online. This study was conducted in order to analyze consumers’ tendency of clothing purchase using 3D virtual simulation technology, which is increasing attention throughout the world, and to propose strategies on the development of virtual try-on technology for activating apparel online shopping. The subjects of this study were men and women aged 18 or older living in the North Carolina State, U.S.,and a questionnaire survey was conducted with them on their tendency of apparel online shopping and their preference for real garments and virtual garments. According to the results of this study, consumers’ awareness of apparel shopping using virtual try-on was still low. Moreover, in the results of surveying consumers’ purchase preference for real garments and virtual garments, preference was highest for real garment (P), which was followed by virtual garments OA, OB and BB. Based on the results of
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생활과학대학 (의류학과)
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