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산업수요 결정요인 분석을 통한 한국 담배기업 경쟁력 강화 방안An Analysis on the Customer Choice Factors and Its' Implication for the Competitive Advantage of Korean Tobacco Company

Other Titles
An Analysis on the Customer Choice Factors and Its' Implication for the Competitive Advantage of Korean Tobacco Company
Authors
유승직김성훈
Issue Date
Apr-2009
Publisher
경희대학교 사회과학연구원
Citation
사회과학연구, v.35, no.1, pp 189 - 212
Pages
24
Journal Title
사회과학연구
Volume
35
Number
1
Start Page
189
End Page
212
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/148078
DOI
10.15820/khjss.2009.35.1.009
ISSN
12267546
Abstract
In recent years Korean tobacco company has been lost it's market share to the foreign tobacco companies. At the same time the amount of consumer demand for tobacco has been reduced because of governmental propaganda and customer health care system. In this situation competition among companies within the industry will be severe and earns less profit. In this paper we analyzed factors that affects to customers choice and consuming amount using logit and tobit model. From the results of analysis, this paper offer a strategic approach for attain competitive advantage within the industry.
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TESOL·국제학대학원 > 기후환경융합학과 > 1. Journal Articles

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