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Effects of personality types on the use of television genre
- Authors
- 심재웅; Bryant Paul
- Issue Date
- Jun-2007
- Publisher
- Broadcast Education Association
- Citation
- Journal of Broadcasting and Electronic Media, v.51, no.2, pp 287 - 304
- Pages
- 18
- Journal Title
- Journal of Broadcasting and Electronic Media
- Volume
- 51
- Number
- 2
- Start Page
- 287
- End Page
- 304
- ISSN
- 0883-8151
1550-6878
- Abstract
- This study examined the role of three personality characteristics, Psychoticism, Extra version, and Neuroticism (PEN), on viewers' level of attention to five different genres of television programming: news, soap operas, reality shows, talk shows, and crime dramas. A survey of 381 college students showed psychoticism to be negatively related to attention to news and reality show programming. There was a positive relationship between extraversion and attention to reality programming. Finally, neuroticism was positively associated with attention to all genres assessed. The implications of these findings for future research are discussed. © 2007 Broadcast Education Association.
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