중국 관광산업의 환경변화 및 발전추세

Abstract

Since Korea and China established their diplomatic relationship in 1992, the communication between them has rapidly increased, particularly in tourism. In 2003, the Chinese government implemented comparatively open tourism policy toward Korea which allowed Chinese citizens to travel through Korea for their own purpose. This has brought a bright future for Korean tourism industry. And social phenomenon of Hanliu which means Korean stream has recently been widespread in China through Korean TV dramas and popular music. By taking advantage of this, the government and relevant circles of companies in Korea have begun to make serious and true efforts to enter the Chinese tourism market. Therefore, the need for understanding Chinese tourism market has been raised and developing marketing strategies for them has become a urgent task for Korean tourism Industry to solve. Accordingly, this study is focused to analyze the trend of the external environment for Chinese tourism market and review its current domestic and outbound tourism market. and then to prospect of future Chinese tourism market. And this study will be a valuable data to setting the tourism policy in regard to the Chinese market for the Korean government as well as for the related tourism industries.