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LPGA 선수 이미지에 따른 인도스먼트가 브랜드 자산에 미치는 영향The Effect of Endorsement on Brand Equity according to LPGA Athlete's Image

Other Titles
The Effect of Endorsement on Brand Equity according to LPGA Athlete's Image
Authors
이상일이현정
Issue Date
May-2007
Publisher
한국사회체육학회
Keywords
endorsement; athlete's image; brand equity
Citation
한국사회체육학회지, v.29, pp 177 - 187
Pages
11
Journal Title
한국사회체육학회지
Volume
29
Start Page
177
End Page
187
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/14926
DOI
10.51979/KSSLS.2007.05.29.177
ISSN
1229-358X
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이과대학 > 체육교육과 > 1. Journal Articles

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