국내 이동전화 서비스 이용에 영향을 미치는 요인에 관한 연구Analysis of the Causal Relationships among Influencing Factors on the Use of Mobile Phone Services
- Other Titles
- Analysis of the Causal Relationships among Influencing Factors on the Use of Mobile Phone Services
- Authors
- 서보밀; 위경우; 유진수
- Issue Date
- Apr-2007
- Publisher
- 한국IT서비스학회
- Keywords
- Mobile Phone Service; Use of Service; Model Fit
- Citation
- 한국IT서비스학회지, v.6, no.1, pp 47 - 63
- Pages
- 17
- Journal Title
- 한국IT서비스학회지
- Volume
- 6
- Number
- 1
- Start Page
- 47
- End Page
- 63
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/14935
- ISSN
- 1975-4256
- Abstract
- A lot of researchers have been interested in the factors influencing the use of mobile phone services. Most of the previous studies, however, verified only the research models developed by the authors. They did not consider which model agrees better with the real situation. This study presents six alternative models based on various previous studies, and compares the data fitness of the models. A Web survey of mobile phone users collected 2,217 cases. Statistical analyses, using SEM (Structural Equation Modeling), show that the fitness of the simplest alternative model is better than that of any other model. The simplest model has no causal relationship among exogenous factors, and proposes that all of exogenous factors have direct impacts on the customer satisfaction. In addition, the analyses say that corporate and brand image and additional service are more important than the other exogenous factors such as communication quality.
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