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국내 이동전화 서비스 이용에 영향을 미치는 요인에 관한 연구Analysis of the Causal Relationships among Influencing Factors on the Use of Mobile Phone Services

Other Titles
Analysis of the Causal Relationships among Influencing Factors on the Use of Mobile Phone Services
Authors
서보밀위경우유진수
Issue Date
Apr-2007
Publisher
한국IT서비스학회
Keywords
Mobile Phone Service; Use of Service; Model Fit
Citation
한국IT서비스학회지, v.6, no.1, pp 47 - 63
Pages
17
Journal Title
한국IT서비스학회지
Volume
6
Number
1
Start Page
47
End Page
63
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/14935
ISSN
1975-4256
Abstract
A lot of researchers have been interested in the factors influencing the use of mobile phone services. Most of the previous studies, however, verified only the research models developed by the authors. They did not consider which model agrees better with the real situation. This study presents six alternative models based on various previous studies, and compares the data fitness of the models. A Web survey of mobile phone users collected 2,217 cases. Statistical analyses, using SEM (Structural Equation Modeling), show that the fitness of the simplest alternative model is better than that of any other model. The simplest model has no causal relationship among exogenous factors, and proposes that all of exogenous factors have direct impacts on the customer satisfaction. In addition, the analyses say that corporate and brand image and additional service are more important than the other exogenous factors such as communication quality.
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