축구 국가 대항전의 사회적 소통 유발 효과 : 2019 FIFA U-20 남자월드컵을 중심으로

Abstract

The purpose of this study is to examine whether the articles related to national football competitions posted on online news portal sites induced positive online communication more effectively compared to articles in other genres, and to verify the social consensus effect of the national football match. Specifically, during the 2019 U-20 Men's World Cup, a total of 49,432 articles posted on online portal sites, 7,128,332 emotions, and various information related to readers' media reactions were collected using the Python language. The communication-inducing effect of articles in other genres composed of politics, economic, social, and cultural compared to articles related to national football competitions was verified. For verifying the effectiveness, an analysis of the difference in average traffic by article genre was conducted. In addition, as for the positive emotion ratio, ‘Like’ and ‘Warm’ (in sports article, ‘I’m a fan‘) as positive emotions, and ‘Sad’ and ‘Angry’ as negative emotions. The ratio was calculated and used as a dependent variable. For data analysis, a total of four control variables and article genre were input as independent variables, and regression analysis was performed with the positive emotion rate as the dependent variable. As a result of the main analysis, it was confirmed that the national football match article did not have much emotional traffic compared to other genre articles, but the rate of positive emotions was significantly higher than others.