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지상파 TV 광고 위치와 순서에 의한 노출효과 차이분석A Study on the Network TV Advertising Exposure Effects By Position & Order Within Commercial Breaks
- Other Titles
- A Study on the Network TV Advertising Exposure Effects By Position & Order Within Commercial Breaks
- Issue Date
- Mar-2006
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.17, no.1, pp 159 - 177
- Pages
- 19
- Journal Title
- 광고학연구
- Volume
- 17
- Number
- 1
- Start Page
- 159
- End Page
- 177
- ISSN
- 1225-0554
- Files in This Item
- Go to Link
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Collections - 사회과학대학 > 홍보광고학과 > 1. Journal Articles
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