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표시․광고법의 개정방향에 관한 연구A Study of Revision of the Labeling and Advertising Law

Other Titles
A Study of Revision of the Labeling and Advertising Law
Authors
문정숙
Issue Date
Nov-2005
Publisher
한국소비자정책교육학회
Keywords
Labeling․Advertising Act; Labeling․ Advertising Regulation; 표시․광고관련법; 표시․광고규제
Citation
소비자정책교육연구, v.1, no.1, pp 107 - 117
Pages
11
Journal Title
소비자정책교육연구
Volume
1
Number
1
Start Page
107
End Page
117
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/15569
ISSN
2508-7991
Abstract
Labeling and advertising laws provide information to consumers and possess significant power in the market. Throughout this thesis, the amendment process and status of labeling and advertising law is discussed, followed by an analysis of issues in labeling and advertising laws. The purpose of this study, which focuses specifically on the most representative law among labeling and advertising related laws which is the “Fair Labeling and Advertising Act,” is to identify problems concerning the Act and suggest a direction for amendment. The current “Fair Labeling and Advertising Act” does not reflect new concepts that have emerged on labeling, advertising or consumers from changes in time. In addition, laws applicable to labeling and advertising are treated within the same law, making it difficult to serve as an effective regulatory mechanism. Therefore, the regulatory policy should be amended by redefining the concept of labeling, advertising and consumers, separating labeling law from advertising law, jointly announcing important consumer information, rationalizing regulatory structure and accelerating information provision to customers.
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사회과학대학 > 소비자경제학과 > 1. Journal Articles

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