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프로농구 관중의 인구사회학적 특성에 따른 관여도, 재구매에 관한 연구A Study on the Involvement and Repurchasing ofProfessional Basketball Spectators.

Other Titles
A Study on the Involvement and Repurchasing ofProfessional Basketball Spectators.
Authors
강윤남이상일
Issue Date
Dec-2005
Publisher
한국여가레크리에이션학회
Keywords
involvement; repurchasing
Citation
한국여가레크리에이션학회지, v.29, pp 337 - 352
Pages
16
Journal Title
한국여가레크리에이션학회지
Volume
29
Start Page
337
End Page
352
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/15726
ISSN
1598-0413
Abstract
The purpose of this study was to provide for involvement and repurchasing of Professional Basketball Spectators. In order to achieve this purpose of study, 585 people who visited basketball game were selected while 2004 to 2005 pro basketball regular season. This study used SAS 8.1 program and frequency analysis, one-way ANOVA and regression analysis.The result of this study was as follows;1. Their were significantly different in sex, age, education level, job and salary about involvement.2. Their were significantly different in sex, job and salary about repurchasing.3. Using by regression analysis about involvement and repurchasing when they attract spectators.1) Their were significantly different in players, advertisements, game forces and facility fees using by regression analysis about involvement in generally cases. Their were significantly different in control, layers, game forces and accessibility among recognition of happiness cases and also in game forces, players, advertisements, facility fees and delightfulness among self-expression cases.2) Their were significantly different in control, players, game forces and entrance fees using by regression analysis about repurchasing in generally cases. Their were significantly different in players, advertisements, game forces and entrance fees among willingness to watching another game cases and lso in players, advertisements, game forces and accessibility among willingness to recommendation ases.
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이과대학 (체육교육과)
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