Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

뉴미디어 패션 콘텐츠 유형에 따른 SNS 사용자의 관심도 연구 -보그 코리아 공식 인스타그램 중심으로-A Study on the Interest of SNS Users according to New Media Fashion Content Types –Focus on Vogue Korea’s Official Instagram-

Other Titles
A Study on the Interest of SNS Users according to New Media Fashion Content Types –Focus on Vogue Korea’s Official Instagram-
Authors
이청순이승희
Issue Date
Feb-2020
Publisher
한국패션비즈니스학회
Keywords
뉴미디어 패션 콘텐츠; 인스타그램; 비디오 클립; 조회수; 패션 매거진; new media fashion contents; Instagram; short video; view; fashion magazine
Citation
패션 비즈니스, v.24, no.1, pp.75 - 87
Journal Title
패션 비즈니스
Volume
24
Number
1
Start Page
75
End Page
87
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/1646
DOI
10.12940/jfb.2020.24.1.75
ISSN
1229-3350
Abstract
The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for thise analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea’s official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as ‘star’, ‘show/exhibition’, ‘product’, ‘shop’, ‘fashion film’, ‘designer’, or ‘event’, included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into ‘professional production highlight’, ‘professional production private’, ‘UCC’ or ‘GIF’ videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a ‘star’ type post with ‘professional production private’ video content was most popular. The selection of production method is therefore important even given the same type of content.
Files in This Item
Go to Link
Appears in
Collections
생활과학대학 > 의류학과 > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Lee, Seunghee photo

Lee, Seunghee
생활과학대학 (의류학과)
Read more

Altmetrics

Total Views & Downloads

BROWSE