A peer-to-peer (P2P) platform business model: the case of Airbnb
- 이광호; 김동희
- Issue Date
- Springer Verlag
- Service Business, v.13, no.4, pp.647 - 669
- Journal Title
- Service Business
- Start Page
- End Page
- This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.
- Files in This Item
Go to Link
- Appears in
- 문과대학 > 문화관광외식학부 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.