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A peer-to-peer (P2P) platform business model: the case of Airbnb

Authors
이광호김동희
Issue Date
Dec-2019
Publisher
Springer Verlag
Citation
Service Business, v.13, no.4, pp 647 - 669
Pages
23
Journal Title
Service Business
Volume
13
Number
4
Start Page
647
End Page
669
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/1698
DOI
10.1007/s11628-019-00399-0
ISSN
1862-8516
1862-8508
Abstract
This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.
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문과대학 (문화관광외식학부)
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