호텔경영의 연구동향과 전략적 시사점

Abstract

This study aims at drawing research trends and implications for strategic management of hotels. In order to analyze research trends of strategic hotel management, 47 articles published at the Web of Science database between 2013 and 2017 were selected. And citation indies from the Web of Science were used to draw research implications. Two analyzing methods were adopted to conduct its research purpose. One was classifying hotel management into 6 categories: company-level, personnel and organization, marketing, finance and accounting, operation management, and information management. The other one was categorizing hotel management articles into 5 strategic steps: mission and goal, internal environment, external environment, strategy formulation, and strategy implementation. The research result shows that among 6 hotel management types, the most number of articles were published at the finance and accounting sectors but more articles were cited in the sector of operation management. On the other hand, among 5 strategic management steps, the research sector of internal environment was dealt with the most but mission/objective and strategy implementation the least. As all the strategic management steps are organically connected, it is strongly recommended that all the strategic management steps should be studied on the whole. And then, research about mission and objective is required, for they give criteria to take other strategic management steps.