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History of Korea's Public Diplomacy: From Message Dissemination to Relation Cultivation

Authors
이병종
Issue Date
Dec-2019
Publisher
한국언론학회
Keywords
public diplomacy; public relations; information; relationship; communication
Citation
Asian Communication Research, v.16, no.3, pp.75 - 115
Journal Title
Asian Communication Research
Volume
16
Number
3
Start Page
75
End Page
115
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/2674
DOI
10.20879/acr.2019.16.3.75
ISSN
1738-2084
Abstract
Historical analysis of public diplomacy is useful in studying the evolutionary process of the discipline and the related field of public relations. Such studies can vividly chronicle the shift of public diplomacy’s focus from information dissemination through mass media of last century to relationship cultivation through social media of today. To trace the transition in Korea’s 70-year history of public diplomacy through various theoretical models of public diplomacy and public relations, this research used in-depth interviews and documentary research. Domestic and external factors affecting the evolution were also identified, using theories of modernity and international relations. Findings suggest a gradual move of Korea’s public diplomacy from one-way messaging to two-way engagement and relationship, although the transformation happened only recently. In the process, the messages, targets, and channels of communication changed rapidly, reflecting Korea’s fast transformation during the period. Yet Korea’s public diplomacy was found to be still mired in outmoded hierarchical, government-centered structure, rather than more advanced networked structure involving private sectors and non-state actors.
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Lee, Byung Jong
TESOL·국제학대학원 (국제관계학과)
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