Detailed Information

Cited 0 time in webofscience Cited 3 time in scopus
Metadata Downloads

Why we migrate in the virtual world: factors affecting switching intentions in SNS

Authors
Hwang, Ha SungShim, Jae WoongPark, Sung Bok
Issue Date
Dec-2019
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Keywords
Social networking sites; push?pull?mooring; switching intention; SNS fatigue
Citation
INFORMATION COMMUNICATION & SOCIETY, v.22, no.14, pp 2127 - 2137
Pages
11
Journal Title
INFORMATION COMMUNICATION & SOCIETY
Volume
22
Number
14
Start Page
2127
End Page
2137
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/2710
DOI
10.1080/1369118X.2018.1477970
ISSN
1369-118X
1468-4462
Abstract
The popularity of Social Networking Sites (SNS) continues to steadily increase, but their success depends on user turnover. Understanding the factors that impact user intentions to switch SNS services is therefore important. This study adapted the push?pull?mooring framework developed in migration literature to examine these factors. In particular, we proposed the concept of SNS fatigue as a push factor. Our survey of 180 Korean SNS users revealed that two SNS fatigue factors (SNS interaction overload and unwanted relationships) and two pull factors (alternative attraction and peer pressure) significantly influenced users? switching intentions. However, we did not find the effect of the mooring factor (switching cost). These findings increase our understanding of SNS users? migration behavior and carry important implications for both research and practice.
Files in This Item
Go to Link
Appears in
Collections
미디어학부(대학) > 미디어학부 > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Shim, Jae Woong photo

Shim, Jae Woong
미디어학부(대학) (미디어학부)
Read more

Altmetrics

Total Views & Downloads

BROWSE