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전업주부 스트레스에 따른 가공편의식품 구매태도 및 선택속성의 구조적 관계 - 서울, 경기지역 주부를 대상으로 -Structural Relations of Convenience-Processed Food Purchasing Attitude and Selection Attribute according to Housewives’ Stress - Focus on Housewives in Seoul and Gyeonggi Areas -

Other Titles
Structural Relations of Convenience-Processed Food Purchasing Attitude and Selection Attribute according to Housewives’ Stress - Focus on Housewives in Seoul and Gyeonggi Areas -
Authors
김난희박영일주나미
Issue Date
Nov-2019
Publisher
대한영양사협회
Keywords
convenience-processed food; purchasing attitude; purchasing selection; housewives; stress; AMOS
Citation
대한영양사협회 학술지, v.25, no.4, pp.257 - 268
Journal Title
대한영양사협회 학술지
Volume
25
Number
4
Start Page
257
End Page
268
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/2721
DOI
10.14373/JKDA.2019.25.4.257
ISSN
1225-9861
Abstract
This study provides basic data on how stress impacts the processed convenience foods purchase attitudes and the selection attributes of housewives. The stress consists of 3 factors, which were housework stress, family relation stress and economic stress. The processed convenience food purchase attitude consisted of 2 factors, which were peripheral influence purchase and conviction purchase. The processed convenience food selection attribute consisted of 4 factors, which were quality, convenience, packaging and price. Factor loading confirmation and reliability test were conducted, and the reliability was confirmed with Cronbach’s alpha coefficients for all the factors exceeding 0.5. The high stress levels showed significantly high stress factors of housework, family relations and economic stress (P<0.001). The high stress group was shown to make purchases by recognizing peripheral influences (P<0.01). When the selection properties of processed convenience foods depending on different stress levels were examined, it was revealed that among the three groups, the low stress group least considered the price aspect (P<0.01). After deducting the factors, AMOS (Analysis of Moment Structure) was used to conduct the confirmatory factor analysis for verifying validity. The structural equation model was used to determine the path coefficient. From the processed convenience foods purchase attitude, the peripheral influence purchase had significantly positive (+) effects on convenience (P<0.05). Also, conviction purchase was shown to have significantly positive (+) effects on quality (P<0.05). Housework and family relation stress were shown to have negative (–) effects on processed convenience foods selection attribute, and economic stress was shown to have positive (+) effects, although no significant relationships were revealed.
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생활과학대학 (식품영양학과)
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