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칡한우에 대한 일반인과 축산농민의 인지도 및 소비 행태 조사Study on Awareness and Consumption Behavior of the General Public and Livestock Farmers regarding Chikhanwoo

Other Titles
Study on Awareness and Consumption Behavior of the General Public and Livestock Farmers regarding Chikhanwoo
Authors
이태남주나미
Issue Date
Nov-2016
Publisher
대한영양사협회
Keywords
Chikhanwoo; Hanwoo; consumption behavior; livestock farmer
Citation
대한영양사협회 학술지, v.22, no.4, pp 251 - 260
Pages
10
Journal Title
대한영양사협회 학술지
Volume
22
Number
4
Start Page
251
End Page
260
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/3210
DOI
10.14373/JKDA.2016.22.4.251
ISSN
1225-9861
2383-966X
Abstract
This study was conducted to determine recognition of Chikhanwoo, promote its market competitiveness, and vitalize its uses in Korea. This research was carried out on 465 people, including 264 of the general public and 191 livestock farmers. For awareness of Chikhanwoo, 53.6% of the general public and 86.9% of livestock farmers recognized Chikhanwoo (P<0.001) through TV, Internet, news, magazines, and others. For consumption behaviors of Chikhanwoo meat, 4.3% of the general public and 1.9% of livestock farmers have purchased Chikhanwoo meat in the past. Most of them hinted at their intention to repurchase and highly intimated their wish to purchase on whether Chikhanwoo tastes better, is more nutritious and is safer than Hanwoo. In addition, they thought country of origin and price were the most important factors for purchasing (P<0.001). For recognition of the Hanwoo grading system, they preferred 1++ and 1+, significantly (P<0.001). For need for quality certification, most respondents thought that the government should introduce a quality certification system for Chikhanwoo. For importance factor of prevalence of Chikhanwoo meat, marketability value had the highest degree of importance, followed by taste, quality, tradition and cooking methods (P< 0.001). Results of this study show that domestic consumption of Chikhanwoo can be boosted by supplying Chikhanwoo meat with a differentiated taste and a safety assurance to the general public. There is also need to enhance genetic resources and improve brand value of Chikhanwoo. Continuous research and efforts should be made for the development of the livestock market.
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생활과학대학 (식품영양학과)
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