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국립국악원 궁중무용의 문화상품화 방안 - LG아트센터 마케팅 사례를 중심으로 -A Study on Cultural Commercialization of Court Dance of National Gugak Center
- Other Titles
- A Study on Cultural Commercialization of Court Dance of National Gugak Center
- Issue Date
- Aug-2016
- Publisher
- 대한무용학회
- Keywords
- Natoinal Gugak Center; Court Dance; Commercialize Culture; Publicity; Marketing
- Citation
- 대한무용학회 논문집, v.74, no.4, pp 65 - 86
- Pages
- 22
- Journal Title
- 대한무용학회 논문집
- Volume
- 74
- Number
- 4
- Start Page
- 65
- End Page
- 86
- ISSN
- 1598-4672
- Abstract
- The purpose of this study is to seek the cultural commercialization methods of Court Dance of National Gugak Center, which is the oldest art institute responsible for all things of the Korean court art. We have studied on the various aspects of National Gugak Center such as its background, history, characteristics, performance status, and public relations. We suggested the method to culturally commercialize the Court Dance based on the successful marketing case of LG Art Center.
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Collections - 이과대학 > 무용과 > 1. Journal Articles
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