외식기업의 사회적 책임(CSR)이 기업의 위험에 미치는 영향A Link between Corporate Social Responsibility and Risk
- Other Titles
- A Link between Corporate Social Responsibility and Risk
- Authors
- 윤혜원; 선경아; 최세린
- Issue Date
- Feb-2016
- Publisher
- 한국외식경영학회
- Keywords
- 기업의 사회적 책임(CSR); 총 위험; 체계적 위험; 비체계적 위험; 미국 레스토랑 산업
- Citation
- 외식경영연구, v.19, no.1, pp 135 - 154
- Pages
- 20
- Journal Title
- 외식경영연구
- Volume
- 19
- Number
- 1
- Start Page
- 135
- End Page
- 154
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/3567
- ISSN
- 1229-1838
- Abstract
- Corporate social responsibility (CSR) has become an essential business strategy, adopted worldwide. Most leading restaurant companies have also followed this corporate trend by actively participating in socially responsible activities. However, although considerable research has examined impacts of CSR in the restaurant context, little has been explored regarding a link between CSR and a firm’s various risks. The purpose of this study, therefore, is to investigate the relationship between a firm’s investment in CSR and three important risk measures: total, systematic, and unsystematic risk in the U.S. restaurant context. Results indicate a significantly negative effect of CSR only on the unsystematic risk, but not other two risks, of the restaurant firms. Based on these findings, this study provides practical as well as theoretical implications.
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