Developing a reference model for analyzing mobile platform business: From an ecosystem view
- Authors
- Han Eunjung; Suh Bomil; Shin Seung Kyoon
- Issue Date
- Aug-2016
- Publisher
- Association for Information Systems
- Keywords
- Case study; Ecosystem; Mobile platform; Ontology; Reference model
- Citation
- AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems
- Journal Title
- AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/3596
- ISSN
- 0000-0000
- Abstract
- A mobile platform is a value network system playing a role as an intermediary that mediates two- or multi-sided stakeholders. It is based on complex inter-firm cooperative relationships for value creation. In this research, we analyze mobile platform business models. Using e3-value, an ontological modeling approach, this study proposes a reference model to examine the value architecture of mobile platform business. We adopted the e3-value approach to identify the value activities and exchanges in a mobile value network. The model is further adapted to analyze two leading mobile platform ecosystems; Apple's iOS and Google's Android. Drawing upon a comparison between the two competitive real-world business cases, we identified the key factors that make a platform ecosystem competitive and collaborative. Our framework sheds light on the aspects of co-creation and co-evolution of a mobile platform business.
- Files in This Item
-
Go to Link
- Appears in
Collections - 경상대학 > 경영학부 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.