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Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness

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DC FieldValueLanguage
dc.contributor.authorHan, Jeongsoo-
dc.contributor.author전미나-
dc.contributor.authorKim, Miyea-
dc.contributor.authorKey, Sookyoung-
dc.date.available2021-02-22T07:46:30Z-
dc.date.created2020-08-18-
dc.date.issued2018-11-
dc.identifier.issn2071-1050-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/4190-
dc.description.abstractBuilding on the Sustainable Happiness Model, this study examines how congruency between ideal self-concepts and brand image influences a sense of happiness. The findings show that when the ideal self-image and the ideal social self-image are congruent with brand image, a sense of happiness can be enhanced through brand identification and positive emotions. An additional two-mediation analysis confirms that there are full mediation effects of brand identification and positive emotions between ideal self/ideal social self-brand congruency and happiness. This study contributes to the literature as it reveals the mechanism of how congruency between ideal self-concepts and brand image positively affects happiness. In addition, this study also provides useful insights for business practitioners as previous studies suggest that enhancing consumer well-being helps increase firms' long-term sustainability in many ways.-
dc.language영어-
dc.language.isoen-
dc.publisherMDPI-
dc.titleInfluence of Congruency between Ideal Self and Brand Image on Sustainable Happiness-
dc.typeArticle-
dc.contributor.affiliatedAuthor전미나-
dc.contributor.affiliatedAuthorKim, Miyea-
dc.identifier.doi10.3390/su10114076-
dc.identifier.scopusid2-s2.0-85055994986-
dc.identifier.wosid000451531700250-
dc.identifier.bibliographicCitationSUSTAINABILITY, v.10, no.11, pp.1 - 12-
dc.relation.isPartOfSUSTAINABILITY-
dc.citation.titleSUSTAINABILITY-
dc.citation.volume10-
dc.citation.number11-
dc.citation.startPage1-
dc.citation.endPage12-
dc.type.rimsART-
dc.type.docTypeArticle-
dc.description.journalClass1-
dc.description.isOpenAccessY-
dc.description.journalRegisteredClassscie-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaScience & Technology - Other Topics-
dc.relation.journalResearchAreaEnvironmental Sciences & Ecology-
dc.relation.journalWebOfScienceCategoryGreen & Sustainable Science & Technology-
dc.relation.journalWebOfScienceCategoryEnvironmental Sciences-
dc.relation.journalWebOfScienceCategoryEnvironmental Studies-
dc.subject.keywordPlusPOSITIVE AFFECT-
dc.subject.keywordPlusATTRACTION-
dc.subject.keywordPlusSIMILARITY-
dc.subject.keywordPlusIDENTIFICATION-
dc.subject.keywordPlusSATISFACTION-
dc.subject.keywordPlusPERSONALITY-
dc.subject.keywordPlusEMOTIONS-
dc.subject.keywordPlusPAY-
dc.subject.keywordAuthorSustainable happiness model-
dc.subject.keywordAuthorideal self-
dc.subject.keywordAuthorideal social self-
dc.subject.keywordAuthorbrand identification-
dc.subject.keywordAuthorpositive emotions-
dc.subject.keywordAuthorconsumer well-being-
dc.identifier.urlhttps://www.mdpi.com/2071-1050/10/11/4076-
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경상대학 > 경영학부 > 1. Journal Articles

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