Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Han, Jeongsoo | - |
dc.contributor.author | Jun, Mi Na | - |
dc.contributor.author | Kim, Miyea | - |
dc.contributor.author | Key, Sookyoung | - |
dc.date.available | 2021-02-22T07:46:30Z | - |
dc.date.issued | 2018-11 | - |
dc.identifier.issn | 2071-1050 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/4190 | - |
dc.description.abstract | Building on the Sustainable Happiness Model, this study examines how congruency between ideal self-concepts and brand image influences a sense of happiness. The findings show that when the ideal self-image and the ideal social self-image are congruent with brand image, a sense of happiness can be enhanced through brand identification and positive emotions. An additional two-mediation analysis confirms that there are full mediation effects of brand identification and positive emotions between ideal self/ideal social self-brand congruency and happiness. This study contributes to the literature as it reveals the mechanism of how congruency between ideal self-concepts and brand image positively affects happiness. In addition, this study also provides useful insights for business practitioners as previous studies suggest that enhancing consumer well-being helps increase firms' long-term sustainability in many ways. | - |
dc.format.extent | 12 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | MDPI | - |
dc.title | Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness | - |
dc.type | Article | - |
dc.publisher.location | 스위스 | - |
dc.identifier.doi | 10.3390/su10114076 | - |
dc.identifier.scopusid | 2-s2.0-85055994986 | - |
dc.identifier.wosid | 000451531700250 | - |
dc.identifier.bibliographicCitation | SUSTAINABILITY, v.10, no.11, pp 1 - 12 | - |
dc.citation.title | SUSTAINABILITY | - |
dc.citation.volume | 10 | - |
dc.citation.number | 11 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 12 | - |
dc.type.docType | Article | - |
dc.description.isOpenAccess | Y | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Science & Technology - Other Topics | - |
dc.relation.journalResearchArea | Environmental Sciences & Ecology | - |
dc.relation.journalWebOfScienceCategory | Green & Sustainable Science & Technology | - |
dc.relation.journalWebOfScienceCategory | Environmental Sciences | - |
dc.relation.journalWebOfScienceCategory | Environmental Studies | - |
dc.subject.keywordPlus | POSITIVE AFFECT | - |
dc.subject.keywordPlus | ATTRACTION | - |
dc.subject.keywordPlus | SIMILARITY | - |
dc.subject.keywordPlus | IDENTIFICATION | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | PERSONALITY | - |
dc.subject.keywordPlus | EMOTIONS | - |
dc.subject.keywordPlus | PAY | - |
dc.subject.keywordAuthor | Sustainable happiness model | - |
dc.subject.keywordAuthor | ideal self | - |
dc.subject.keywordAuthor | ideal social self | - |
dc.subject.keywordAuthor | brand identification | - |
dc.subject.keywordAuthor | positive emotions | - |
dc.subject.keywordAuthor | consumer well-being | - |
dc.identifier.url | https://www.mdpi.com/2071-1050/10/11/4076 | - |
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