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연령별 여성소비자의 맞춤형화장품 사용실태 및 선호유형Usage of Customized Cosmetics and Preferred Customized Cosmetic Types by Age in Female Consumers

Other Titles
Usage of Customized Cosmetics and Preferred Customized Cosmetic Types by Age in Female Consumers
Authors
공선미김민신
Issue Date
Sep-2018
Publisher
대한미용학회
Keywords
Customized cosmetics; The customized cosmetic business system; The 4th industrial revolution; Female; 맞춤형 화장품; 맞춤형 화장품 사업 시스템; 4차산업혁명; 여자
Citation
대한미용학회지, v.14, no.3, pp.331 - 342
Journal Title
대한미용학회지
Volume
14
Number
3
Start Page
331
End Page
342
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/4256
DOI
10.15810/jic.2018.14.3.009
ISSN
2508-8009
Abstract
We aimed to increase knowledge relating to the customized cosmetic market and identify vitalization approaches. Our findings may serve as a catalyst to aid in the cosmetic industry of Korea -a country making preparations for the 4th industrial revolution- and aid in the leap toward the global market in the name of K-beauty. Although more than half of the female consumers included in this study are aware of customized cosmetics, an increase from what has been previously reported, most females have no experience using these products. In this study, the majority of women who had not used customized cosmetics, irrespective of age, cited being ill-informed as the primary reason, however, all age groups reported a strong intention to purchase customized cosmetics. The results of our analysis revealed that the preferred types of customized cosmetic vary by age group. Female consumers of every age group responded that they believe these cosmetics would be competitive in the domestic market. Given the above-mentioned findings, to vitalize customized cosmetics in the future, it is necessary for consumers to be aware of and have an accurate understanding of customized cosmetics; multilateral marketing strategies are also required.
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Kim, Min Shin
원격대학원 (향장미용학과)
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