The Effect of Destination Social Responsibility on Tourists' Satisfaction: The Mediating Role of Emotions

Abstract

The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships between destination social responsibility, tourists' emotions and their satisfaction, through the lens of corporate social responsibility. A model is empirically tested with a sample of 359 random foreign tourists visiting Hoi An, Vietnam. The results indicate that all destination social responsibility dimensions, including economic, environmental, legal-ethical, and philanthropic responsibilities significantly enhance tourists' emotions, while only legal-ethical and philanthropic responsibilities directly affect tourists' satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists' overall satisfaction.