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스포츠센터 이용자의 서비스스케이프가 몰입, 신뢰, 만족 및 재이용에 미치는 효과분석The effect of the servicescape on customers' flow, trust, satisfaction, and revisit intention among fitness center members

Other Titles
The effect of the servicescape on customers' flow, trust, satisfaction, and revisit intention among fitness center members
Authors
김민정이상일
Issue Date
Aug-2018
Publisher
한국체육과학회
Keywords
Servicescape; flow; satisfaction; trust; revisit intention; fitness centers
Citation
한국체육과학회지, v.27, no.4, pp 557 - 568
Pages
12
Journal Title
한국체육과학회지
Volume
27
Number
4
Start Page
557
End Page
568
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/4357
DOI
10.35159/kjss.2018.08.27.4.557
ISSN
1226-0258
Abstract
This study aimed to explore the relationships among customers’ perceived servicescape, satisfaction, trust, and revisit intentions to provide effective services to consumers in a fitness setting. The results were as following. First, regarding the correlation between customers’ perceived servicescape and flow, servicescape had a significant impact on flow. Second, regarding the correlation between customers’ perceived servicescape and trust, servicescape had a significant impact on trust. Third, the correlation between trust and satisfaction, customers’ flow had a significant impact on customers satisfaction. Fourth, the correlation between trust and satisfaction, customers’ trust had a significant impact on customers satisfaction. Fifth, regarding the correlation between customers’ perceived servicescape and satisfaction, servicescape had a significant impact on customers satisfaction. Lastly, customers’ satisfaction had a significant impact on revisit intention.
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