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여대생의 외모관리행동이 구직효능감에 미치는 영향The Effect of Appearance Management Behavior on Job Search Efficacy among Female College Students

Other Titles
The Effect of Appearance Management Behavior on Job Search Efficacy among Female College Students
Authors
김미경김성희
Issue Date
Nov-2017
Publisher
한국패션비즈니스학회
Keywords
appearance management behavior; job search efficacy; job search strength; job search skills; 외모관리행동; 구직효능감; 구직강도; 구직기술
Citation
패션 비즈니스, v.21, no.5, pp.78 - 90
Journal Title
패션 비즈니스
Volume
21
Number
5
Start Page
78
End Page
90
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/5043
DOI
10.12940/jfb.2017.21.5.78
ISSN
1229-3350
Abstract
This study investigates the effects of appearance management behaviors on job search efficacy among female college students. Based on previous studies on appearance management behaviors and job search efficacy, the questionnaire items were developed. For the study, we conducted a questionnaire survey among 312 students from women's university in Seoul. The statistical analyses were performed using SPSS 23. The results were as follows. First, three types of appearance management factors have been identified: 'fashion & hair,' 'skin care & plastic surgery,' and 'body shape'; the reliability and validity of these factors were proved. Second, the appearance management behavior of female college students found to have a partially significant effect on job search efficacy: fashion & hair factor had a positive effect on job search strength; fashion & hair factor and body shape factor had a positive effect on job search skills. While skin care & plastic surgery factor had a negative effect on job search strength and job search skill. Third, between academic years, there were differences in job search efficacy but not in appearance management behavior. By majors, there were differences among skin care & plastic surgery factor, body shape factor, and job search strength factor. These results suggest that to improve the job search efficacy, proper appearance management through fashion and hair, and body shape management is necessary. In addition, it suggests that it is important to improve the effectiveness of employment by establishing the appearance management strategy that matches the characteristics of each major.
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