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식품안전사고시 기업의 사회적 책임활동이 미치는 영향The Impact of Corporate Social Responsibility in Food Incidents

Other Titles
The Impact of Corporate Social Responsibility in Food Incidents
Authors
임지현윤요한이수민윤혜원
Issue Date
Dec-2015
Publisher
한국식품위생안전성학회
Keywords
Corporate Social Responsibility; Corporate image; Repurchase intention; Food incident
Citation
한국식품위생안전성학회지, v.30, no.4, pp.315 - 322
Journal Title
한국식품위생안전성학회지
Volume
30
Number
4
Start Page
315
End Page
322
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/5159
DOI
10.13103/JFHS.2015.30.4.315
ISSN
1229-1153
Abstract
This study was performed to investigate the influence of Corporate Social Responsibility (CSR) activity on corporate image and repurchase intention (pre and post measure) after the news of food incident. A questionnaire survey was carried out for 235 college students in Seoul, Korea. The participants were given an instruction with CSR activity of company in food industry and completed the survey. We collected the survey and did the statistical analysis by SPSS. The result of this study was as follows: Significant differences (p<0.05) were found between the two groups, one was aware of corporation’s CSR activity and the other was not. The ranges of score of each question on corporate images after and before providing CSR information were 3.21-3.94 and 3.89-4.62, respectively. Also, the ranges of score of each question on repurchase intention after and before providing CSR information were 3.11-4.64 and 3.60-4.67, respectively. Thus, the result confirms that the previous studies’ conclusion which explains CSR can shield consumers’ negative attitude toward the company. The finding of this study emphasizes the importance of CSR activity to the companies in food industry and the need for making public awareness of CSR activity.
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문과대학 > 문화관광외식학부 > 1. Journal Articles
생활과학대학 > 식품영양학과 > 1. Journal Articles

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생활과학대학 (식품영양학과)
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