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여성 대통령의 정치 이미지와 패션 폴리틱스 현상 - Cristina Fernández de Kirchner 사례 연구 -Political image of women presidents and the phenomenon of fashion politics -A Study on Cristina Fernández de Kirchner-

Other Titles
Political image of women presidents and the phenomenon of fashion politics -A Study on Cristina Fernández de Kirchner-
Authors
김미경
Issue Date
Nov-2015
Publisher
한국패션비즈니스학회
Keywords
the women present; political image; fashion politics; 여성 대통령; 정치 이미지; 패션 폴리틱스
Citation
패션 비즈니스, v.19, no.5, pp.17 - 33
Journal Title
패션 비즈니스
Volume
19
Number
5
Start Page
17
End Page
33
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/5220
DOI
10.12940/jfb.2015.19.5.17
ISSN
1229-3350
Abstract
The purpose of this study was to evaluate the role of political image and the phenomenon of fashion politics on the style of women presidents, with focus on the President of Argentina, Cristina Fernandez de Kirchner. The results of the study were as follows. First, the political image of President Cristina Fernandez is identified with the second image of Eva Peron and Kirchnerismo, in terms of political issues. Second, fashion style includes the power and sexy images of glamour style that emphasizes the body line of suits and dress form. Vivid colors and black fashion reflects the Kirchner government's charisma and identity. Fernandez's iconic Rolex watches, expensive jewelry, and luxury accessories such as brooches that replicate Eva Peron’s brooch were instrumental in forming a second image of Eva Peron. Third, the phenomenon of fashion politics appeared to equate the phenomenon of recreating the image of Eva Peron with displays of power and wealth for the successor to Kirchnerismo.
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기초교양대학 (기초교양학부)
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