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홍대지역의 장소성과 패션 이미지 연구A Study of Fashion Images related to the Placeness of Hong-Dae Area

Other Titles
A Study of Fashion Images related to the Placeness of Hong-Dae Area
Authors
김소영한수연
Issue Date
Sep-2012
Publisher
한국의상디자인학회
Keywords
Placeness; Fashion image; Hong-dae area; Placeness(장소성); Fashion image(패션 이미지); Hong-dae area(홍대 지역)
Citation
한국의상디자인학회지, v.14, no.3, pp 217 - 233
Pages
17
Journal Title
한국의상디자인학회지
Volume
14
Number
3
Start Page
217
End Page
233
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/52347
ISSN
1229-7240
Abstract
Placeness forms the traits unique to certain areas inducing people to visit there and purchase goods related to the place. The purpose of this study is to survey fashion images linked with placeness, by examining on-line and off-line fashion goods which claim the placeness. Hong-dae area in Seoul is selected for the case study, and the fashion goods claiming Hong-dae style or Hong-dae fashion are selected in order to analyze the fashion images. Hong-dae area, which was known for its art scenes and small restaurants in the 1980s, has been flourished its postmodern style cafes formed as yuppies-style consumer space in the 1990s. Foreign influenced subcultures were adopted, mimicked and mixed. Afterwards, dance clubs and live clubs gathered around this area. Recently, various local events to enhance the place identity such as "freemarket" and festivals are hosted by the local community. Based on the historical and regional background, the placeness of Hong-dae area is characterized with its artistry, counter-culturalism, and commercialism. The fashion images related of Hong-dae area fashion can be characterized as avant-garde image, art & craft image, kitsch image, vintage image, sexy casual image, and pop art image. The avant-garde image and the art & craft image are related with artistry and counter-culturalism. Kitsch image is related with the artistry, counter-cultrulism, and the commercialism. Vintage image is related with artistry, counter-culturalism and commercialism. Sexy casual image is known to have commercialism of Hong-dae area, while Pop art image has its artistry and commercialism.
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생활과학대학 > 의류학과 > 1. Journal Articles

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