중국 부유층 관광객의 여행 특성에 따른 해외여행시 호텔 선택속성 차이에 관한 연구 －중국 내몽골 오르도스시 시민을 대상으로－

Abstract

The purpose of study is to identify a difference of hotel selection attributes on travel characteristics of Chinese Affluent travelers. In order to achieve this purpose successfully, we conducted a survey with the riches, who are living in Ordus Province in the inner Mongolian Autonomy Region, about their travel characteristics and perceived importances of hotel selection attributes. The results of this study were as follows. Firstly, 6 hotel selection factors were founded as ‘Additional facilities and Services’, ‘Room Services’, ‘Food & Beverage Service’, ‘Customer Response’, ‘Physical Attribute’ and ‘Service Price’. Secondly, statistical and partial differences of a perceived importance of hotel selection attributes were founded by their travel characteristics. From these results, hotel industry and other tourism industry in Korea could prepare their strategic marketing and operation plans for Chinese Affluent travelers.