An Empirical Analysis on Effects of ‘Cultural Partnership Initiative’ in Korea문화동반자 사업의 효과성 실증분석 연구
- Other Titles
- 문화동반자 사업의 효과성 실증분석 연구
- Authors
- 김세준
- Issue Date
- Feb-2015
- Publisher
- 한국예술경영학회
- Keywords
- 문화외교; 문화동반자 사업; 한국이미지; 대인적 접촉; Cultural Diplomacy; Korea’s Image; Cultural Partnership Initiative; Korea’s; Interpersonal training program
- Citation
- 예술경영연구, v.33, pp 257 - 286
- Pages
- 30
- Journal Title
- 예술경영연구
- Volume
- 33
- Start Page
- 257
- End Page
- 286
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/5631
- ISSN
- 1598-3870
- Abstract
- This Study examined the effectiveness of the on-going cultural diplomacy program, Cultural Partnership Initiative on changing images of Korea. The policy was mainly purposed to improve the images of Korea among thearts community in developing countries as part of Oversea Development AidProject. Gartner(1993) and Russel(1983) mainly suggested theoreticalarguments on the importance of both cognitive and affective imges to assessthe effectiveness of this interpersonal residence training program.
The survey were conducted to all participants (72 People) of the 2013 Cultural Partnership Initiative who performed for 6 months in Korea and the research method is pre-post surveys. Questionnaires are developed fromprevious research and consisted of cognitive and affective country image variables, interpersonal contact variable and behavior intention variables measurement parts.
The results found Korea’s country image before/after the cultural trainingprogram showed a significant difference. Specifically the survey on subfactors of the cognitive country image before/after the program showed that except politics, the country image was improved in economy, society and culture. Also, affective images, attractive factors such as pleasure,excitement and kindness were improved after the program participation. The findings imply affective image was significantly related to revisit and recommendation purpose, and the cognitive image did not show any significant difference. Therefore the current residence policy was effective for improving interpersonal contact with several alternatives in implementing policy.
- Files in This Item
-
Go to Link
- Appears in
Collections - 문과대학 > 문화관광외식학부 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.