경제적․사회적 요인에 의한 무용공연 시장 수요분석Market Demand Analysis of Dance Performing Art based on Economic and Social Factors
- Other Titles
- Market Demand Analysis of Dance Performing Art based on Economic and Social Factors
- Authors
- 이희영; 박인자
- Issue Date
- Sep-2014
- Publisher
- 한국무용예술학회
- Keywords
- performing dance; performing market; market demand; economic factor; social factor; 무용공연; 공연시장; 시장수요; 경제적 요인; 사회적 요인
- Citation
- 무용예술학연구, v.50, no.5, pp 115 - 135
- Pages
- 21
- Journal Title
- 무용예술학연구
- Volume
- 50
- Number
- 5
- Start Page
- 115
- End Page
- 135
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/5843
- DOI
- 10.16877/kjds.50.5.201409.115
- ISSN
- 1226-900X
- Abstract
- The purpose of this study is to analyze the market growth of Korean dance performing art and economic, social factors with holistic and macro view. The correlations of Korean market demand with economic drivers and with social drivers are proven through regression analysis with 2000-12 data period.
Moreover, dual market growth trends are observed. In long-term, 12years, market growth is driven by the personal income, but in short-time, 4-5 years, the level of personal income did not give any significant impact on market growth. During the short-term, Korean market is diversified in topic, audience and so on, which might be explained that market growth is affected by not much demand factor but supply factors in short-time.
In conclusion, economic and social factors are proved as key demand drivers for Korean dance performing market growth. Additional studies on supplier perspective are needed to comprehensively understand short-term growth.
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