방송인의 뷰티서비스 관계 연구- 외모관리 행동, 외적이미지, 자기효능감을 중심으로-

Abstract

AbstractThe purpose of this study is to compare and analyze about the Telecasters's beauty services, appearance management, external image & awareness on Self‑Efficacy. The method of this study is carried out from 2 January 2013 until 20 January, with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self‑efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, makeup, cosmetic surgery, the higher self‑efficacy of the new image making, the confidence, task efficiency improvement, etc.. For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self‑expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self‑efficacy of the task efficiency improvement, the self‑expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actors> announcers> gagmen appear one after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.